In a world where many men silently battle isolation, unfulfillment, and outdated expectations, one movement is meeting them with truth, compassion, and purpose. The movement’s founder is Ian Williams, and he joined me for a high quality discussion on masculinity, modern men, modern women, brotherhood, solutions and more.
Good Men Helping Good Men (GMHGM), founded by leadership coach and speaker Ian Williams, has launched the GMHGM App (Tuesday, 7 October 2025), a free digital companion designed to support men on their journey toward deeper fulfilment, emotional honesty, and mental strength.
“There’s a silent crisis affecting men,” said Ian. “Yes, suicide rates are devastating. But more broadly, men are suffering in silence. It’s impacting their families, their workplaces, and society. We’ve built a framework to help them understand what’s going on inside and reconnect with who they really are.”
Lunching during Mental Health Month, this movement and brotherhood aims to make men great again, a description I’ve given to what Ian is doing, and when you watch our video interview below, I think you’ll agree. The rest of this article appears thereafter, please watch, and read on!
Mental Health Month Launch
Timed to coincide with October Mental Health Month and culminating on World Mental Health Day (October 10) the app is now available to download for free. Based on GMHGM’s signature framework, the app takes users through 20 key questions to produce a Fulfilment Score across five areas:
1. Health & Fitness
2. Internal Work
3. Love & Relationships
4. Social Connections
5. Work & Life Flow
A New Kind of Support System
With millions of men reached on social media and 500+ workshop participants to date, GMHGM is more than a movement, it’s a brotherhood. From immersive retreats to local workshops, GMHGM challenges the “tough guy” myth and offers an alternative rooted in emotional integrity, real connection, and shared stories.
The app brings this experience into your pocket, offering an interactive, accessible way for men to check in, reflect and take meaningful steps toward growth.
“We’re not trying to be another motivational hype platform,” Ian explains. “This is about honesty, ownership and building a better way forward … together.”
More Than Just an App
GMHGM is grounded in the belief that “unfulfillment is the silent epidemic” facing men today. It offers a unique, multi-pillar approach that goes beyond mental health awareness to create a scalable solution for long-term growth.
“This work is personal,” Ian says. “My cousin Stephen took his own life when I was 18. I truly believe that if he had access to these tools and this kind of community, he’d still be here today.
“I’ve dedicated my life’s work and my own money, to bring this to life without any financial support, because I believe the cost of doing nothing is far greater.”
An AI Generated video summary is below – please be sure to watch the video above for the full story!
The “Good Men Helping Good Men” (GMHGM) movement and its accompanying app were created to address the alarming rate of male suicide and the general lack of fulfillment among men in modern society. Suicide is cited as the leading cause of death for men aged 15-45, which served as a major catalyst for the movement. The founders critiqued existing support systems — such as counseling or fitness — as being too deep, overwhelming, and unintegrated, leaving men without a clear path forward.
To solve this, they developed a simplified coaching framework centered on five pillars of fulfillment: health and fitness, social connections, work and life flow, inner work, and love and relationships.
This framework uses a set of 20 questions to give men a “light bulb” moment, with initial workshops showing a “100% strike rate on movement.” The app, developed over two years and launched during World Mental Health Week, is designed to scale this successful coaching model, creating a solid foundation for men to navigate life’s challenges and fostering a much-needed sense of brotherhood.
The movement also addresses a perceived crisis of modern masculinity, arguing that men feel lost due to a lack of traditional rites of passage and male role models. The core solution proposed is the creation of a brotherhood, a safe space where men can share struggles, heal collectively, and restore an understanding of healthy masculinity.
The GMHGM app is a technological tool designed to facilitate these real-world connections, using a scoring system to track progress and proactively alert a user if their “brother’s” score declines, prompting a reach-out.
Ultimately, the speakers emphasise the necessity of self-responsibility, stating that while brotherhood provides essential support, each man must fill his own cup first and do the internal work—or “save yourself”—by taking consistent daily action. Key areas of this self-work include learning to set and communicate firm boundaries in relationships, practicing emotional regulation, and embracing vulnerability as a “superpower” that allows for genuine connection.
Visit GMHGM.com for more information and to download the apps!
For more information on protecting cybersecurity workers in businesses, the people who defend us and our companies, government agencies and more from the issue of constant cyber attacks affecting the mental health of our cyber defenders, please visit the separate Cybermindz.org initiative.
