After first launching in Taiwan in 2020, Acer’s move into the Australian lifetime home appliance space with Acerpure officially took place in early March 2024, with the range including air purifiers, an air circulator and a vacuum cleaner, with future products including beauty and cooking appliances to follow in late 2024/25. Watch the interview with Acer Australian MD Gaba Cheng, and a presentation with AcerPure lifestyle ambassador James Treble below!
In a world where health and technology are intertwined and consumers are increasingly demanding wellness-orientated tech solutions, Acer is inviting Australians to enhance their home living and experience Acerpure’s range of stylish, smart and simple-to-use appliances that promise better air quality, comfort and cleaning.
Gaba Cheng, the MD Acer Oceania, who also joined me for a video interview embedded a little further below, said: “Acerpure’s mission is to provide technological innovations to resolve various consumer concerns and provide better home living. Acerpure uses technology to solve human problems and seamlessly integrate intelligent devices into the lives of consumers, offering high-efficiency lifestyle products for a healthier home and life.”
Acer shared some interesting stats: in Australia, a fifth of the population experience hay fever while 1-in-9 adults and 1-in-5 children report having asthma, and nearly half (48%) of homes have a dog.
These health and household trends, coupled with the onset of COVID, bushfires and large-scale wet weather events in recent years, has placed indoor air quality front of mind for many Australians, along with the health and wellness benefits of air purification products.
So, before we get to the presentation by TV presenter and AcerPure lifestyle ambassador James Treble, along with more detail on the new range, here is my video interview with Acer Oceania MD, Gaba Cheng:
So, what about the smart aspects of the Acerpure range?
Well, the product range features Integrated Technology to help ensure the home “is dirt-free and the air is pure.”
Smart Integration offers app capabilities for easy control and monitoring via smartphones and other devices. As you’d expect, Acer says Acerpure products are also “eco-friendly and engineered with the environment in mind for energy-efficient operations and minimal waste generation.”
An example of this is the Acerpure Pro Vero Eco Air Purifier, which is comprised of 100% eco-friendly materials in the casing and is made from 35% PCR (post consumer recycled) materials, demonstrating Acer’s commitment via its Vero product line to minimise its carbon footprint.
The aforementioned James Treble, who is a well known Interior Designer, TV Presenter, Writer and newly appointed Acerpure Lifestyle Ambassador, said of the new range: “With the home being a sanctuary for many of us and the place where we spend most of our time, it’s important that we invest in our home living experience with the right products that not only complement our interiors from a style and design perspective but also promise us a comfortable and clean environment.
“The Acerpure range offers technologically advanced appliances that are design-inspired, yet also deliver quality, reliability and functionality, all backed by the expertise of Acer Group – a global technology leader and innovator for nearly 50 years.”
The Acerpure range has enjoyed a successful global roll-out over the past three years across international markets including France, Hungary, Switzerland, England, India, Thailand, Malaysia, Hong Kong, Japan, the Philippines and is now, with this launch, officially in Australia.
Details of the new products are below, here’s the video from the launch event:
Available in Australia via the Acer Online Store and at Bing Lee; Acerpure prices start from AUD $199, with the official Acerpure website here.
At launch, the following Acerpure products are available in Australia, in $AUD, with the following information supplied by Acer:
Acerpure Cool 2-in-1 UVC Air Circulator and Purifier RRP $599.00
The Acerpure Cool is billed as an innovative 2-in-1 Air Circulator and Purifier, and is engineered to provide a seamless blend of superior air purification and effective air circulation in the home. Powered by state-of-the-art UVC purifying technology featuring a 4 in-1 HEPA filter, Acerpure Cool eliminates 99.9% of bacteria, allergens, airborne pollutants and particles. Simultaneously, Acerpure’s high- performance air circulator function optimises air distribution, promoting an even and refreshing atmosphere and maintaining an ideal balance of temperature and air quality for maximum comfort.
Acerpure Pro UVC Air Purifier RRP $1,599.00
Equipped with the most advanced UVC purifying technology and a 4 in-1 HEPA filter, the Acerpure Pro is the most efficient and reliable purifier for larger spaces in the home or even office environments, providing coverage that spans up to 116m2. The Acerpure Pro is also equipped with a smart CO2 detection system, helping consumers to monitor air pollution in the area as well as providing a safer and cleaner indoor environment. A touch of luxurious metallic orange accentuates the sleek form and dark-themed exterior on the Acerpure Pro’s 4-directional ventilation fins, giving it a premium look and feel in addition to all-around dust proof protection.
Acerpure Pro Vero Eco Air Purifier RRP $369.00
The Acerpure Pro Vero Air Purifier is the first of its kind to incorporate post-consumer recycled (PCR) materials in the chassis, demonstrating Acer’s commitment via its Vero product line to minimise its carbon footprint and contribute to a cleaner, more sustainable world. The Acerpure Pro Vero air purifier’s whole chassis is made with 35% PCR materials, which helps decrease 20% CO2 emissions during its production compared to using virgin plastic. Vero’s green mode reduces power consumption by intelligently detecting air quality and switching to the appropriate mode of operation, as well as displaying the air
quality through three-segment lights, with green for good air quality, yellow for moderate, and red for poor air quality.
Acerpure Cozy Pedestal Air Circulator Fan RRP $289.00
The Acerpure Cozy projects air up to 25 metres away, completely circulating the air five times per hour to every corner of the home. Thanks to its 3D Airflow Technology, this circulator fan has a greater range and more concentrated airflow than a standard fan for improved indoor air circulation. Sixteen touch- activated speed settings and 90° up/down, 90° left/right oscillating direction adjustment enable easy, accurate control, whether you are looking for a soft, quiet breeze or powerful airflow. The appliance eliminates uncomfortable temperature differences within your home, working with your existing heating and air conditioning to adjust room temperature and save energy, creating a comfortable in-home climate all-year round.
Acerpure Clean Lite Cordless Vacuum Cleaner RRP $199.00
Simplify household chores with the Acerpure Clean Lite Cordless Vacuum Cleaner, offering convenience, portability and powerful cleaning in one gadget. With edge-to-edge cleaning capability and versatile brushes, this vacuum will reach every corner, nook and cranny in your home with ease, and provide efficient and effective cleaning performance. The Acerpure Clean Lite Cordless Vacuum Cleaner is slim but powerful, being super lightweight at 550g with 13000Pa suction pressure power. It has a 2-in-1 usage, one button switch, a DC motor and a USB type-C charger.
