The big news overnight is that Qualcomm has supercharged its smartphone, tablet and PC chips with serious AI-enhanced smarts, but competing chipmakers Intel, Nvidia and AMD aren’t idly watching by.

A news report by Reuters has exclusively uncovered that Nvidia, which is known for its graphics cards and the chips it creates that ChatGPT and other AI heavyweights use to power the generative AI smarts that are so popular today, is getting into the chip business to power Windows computers.

Most of the PCs on the market today are powered by Intel and AMD processors using the x86 technology platform, which is fundamentally different from the ARM platform that is usually used to power chips for smartphones and tablets.

Traditionally, ARM powered chips didn’t have enough power for traditional desktop computing, and Qualcomm’s first ARM chips capable of running Windows from a few years ago were quite underpowered compared to traditional PCs running Intel and AMD chips.

This all changed when Apple supercharged its iPhone and iPad chips to be able to run the MacOS in a super smooth and super fast way, and Qualcomm has finally matured its chip technologies enough so that in 2023, its new Snapdragon X Elite chips, due to arrive next year, are finally more than competitive with Apple’s M1 and M2 series chips, and Intel and AMD’s x86 chips – or so Qualcomm is promising.

NVIDIA doesn’t want to be left out, and AMD, which makes x86 chips, is said to be look to make chips using the ARM architecture, with NVIDIA and ARM to have chips on the market by 2025, all enhanced with AI engines, as is so necessary today.

Intel has also promised its x86 chips will all come with AI engines, too.

For all the details, please take a look at the Reuters report here.