Beating its x86 competition to market with advanced AI built directly into select Ryzen processors, AMD’s Matthew Unangst notes the benefits of being an early AI adopter, shares which AMD partners have high-performance AI-enabled notebooks ready to go, and then explains energy efficiencies, stunning sustainability and powerful performance in our recent video interview, so please watch the interview embedded a little further below, and read on!

With AMD having recently released its AI Outlook report noting IT leaders are optimistic about the ways AI will transform their businesses and are thus ramping up investments, and with Windows 11 now launching with its AI Copilot built-in as standard, the AI era has finally arrived on the world’s first – and best – AI-enabled x86 processors.

AI isn’t in every processor yet, but select models of AMD’s 7040U series of processors are leading the way with these native AI smarts, and are the AI-powered future of Windows devices. 

The notebook models from HP, Lenovo and Acer that feature these new AI-enhanced Ryzen processors contain dedicated AI accelerator hardware, seamlessly integrated on-chip, combined with software that intelligently optimises tasks and workloads. 

This not only frees up CPU and GPU resources, as the AI runs on the dedicated neural engines of these new processors, but adds raw performance to these processors, extending their useful life spans, while doing so in a power efficient manner that x86 competitors just can’t match. AI also makes new experiences possible – and as you’d expect, there are developer tools to match. 

Matthew Unangst, AMD’s Sr Director of Commercial Client and Workstation, who features in a video interview below, explained: “There is a benefit to being an early AI adopter. IT leaders are seeing the benefits of AI-enabled solutions, but their enterprises need to outline a more focused plan for implementation or risk falling behind. Open software ecosystems, with high-performance hardware, are essential, and AMD believes in a multi-faceted approach of leveraging AI IP across our full portfolio of products to the benefit of our partners and customers.”

So, what else did Matthew Unangst say about the AMD AI advantage now available to businesses – and consumers – globally? Our video interview is embedded directly below, please watch and read on!

AMD’s recently released AI Outlook report has these headline findings:

  • IT leaders recognise AI’s potential and are ramping up their investment, with more than two-thirds of IT leaders amassing budget for AI project implementation.
  • Most believe new AI tech can address operational issues, especially security and efficiency. Seven in 10 think AI can improve the automated detection capabilities of cybersecurity threats.
  • Even with this optimism, AI is moving faster than the enterprise can handle. More than 50% of IT leaders say they have not experimented with the latest natural language processing apps yet.However, organisations are investing now and those who hesitate may be leaving big opportunities on the table. Of those surveyed who say they are already prioritising AI, nearly 90% are seeing improved

You can read more in the full report here.

More on AMD’s AI solutions is here, while this video shows why AMD AI is the future of Windows laptops:

Here is a summary of the topics Matthew Unangst and I spoke about: 

  • I started by introducing Matt, and asked him to recap the Ryzen revolution and its epic consequences for consumers and businesses of all sizes.
  • Next Matt discussed AMD’s strengths in the business computing market – basically, why AMD, and what today’s customers are looking for. 
  • We then moved onto sustainability, and what AMD is doing in this space that is translating into truly meaningful results for AMD’s customers, and the planet.
  • Matt discussed the options in the 7000 series range, at the various price points, and what makes the 7840U special – and superior to the competition, be it in the x86 space, or the ARM space.
  • We delved further into the 7840U’s AI capabilities, where I noted this was similar to a smartphone or tablet processor’s “neural engine”, and Matt shared how AMD was able to integrate an AI engine into its processors so quickly. 
  • Next, we noted that the world is moving to AI, including AMD’s competitors, so I asked how big is AMD’s head start, and how closely has it worked with Microsoft so that AMD’s AI can make full use of Windows 11’s new Copilot features.
  • Matt then shared more benefits and features of the latest PCs, notebooks and ultra thin laptops running AMD’s AI-enhanced Ryzen processors for business customers.
  • We then peered into the future and how the industry might evolve over the next couple of years, followed by my usual questions on the first computer Matt remembers using, great advice he has received in life and his final message to the viewers, readers, and current and future customers and partners. 

So, please watch the video interview above!

Finally, Here’s a video I found online that talks about AMD’s Ryzen AI inside of HP laptops: