Back in 2006, Samsung launched its Bordeaux LCD TV model, the model that propelled Samsung’s TV sales since then into the No.1 spot globally, Samsung’s innovation hasn’t stopped for a second since, and Samsung Australia joined me to explain how and why.
Samsung’s latest 2023 televisions have continuously evolved over more than two decades, with ever more incredible display technologies, as displays of all sizes have become such a fundamental part of modern life. In 2023, Samsung has its most impressive range of TVs yet, with ever bigger 75-inch and larger sized TVs the preferred choice for new TV purchases.
Aaron McNamara, Head of Product – AV, Samsung Electronics Australia, joined me for a video interview to explain some of the updates to Samsung’s TV technologies over the past year that have kept it in the No.1 spot globally for the past 17 years, with its latest 2023 range of TVs having launched only a couple of months ago and which are now widely available at retail.
That video interview is embedded directly below, and a video I filmed at Samsung Australia’s 2023 TV launch event is embedded at the end of this article.
So, as you can see, Samsung’s continuous innovation pays dividends!
While there was once a time earlier last decade when people upgraded their phones year on year to brand new models, these days, most people hold onto their phones for two, three, four or more years between upgrades, and enjoy the big jumps in screen sizes, capabilities, capacities, camera quality and more than these multi-year upgrade cycles bring.
TVs have always been like this – who buys a new TV each year? New TV purchases are often five to seven years or more apart, and these days, it’s much more than just ever larger screen sizes that are the biggest attraction.
Smart TV operating systems continue evolving, faster processors, more memory and other chips ensure ever smoother motion, ever improving speakers ensure better sound, and even remote controls become simpler to use and gain solar panels to charge their internal batteries – while ever improving display technologies make the visual experience ever more satisfying, natural and compatible with different aspects of the home environment, depending on the style of TV purchased.
Samsung has evolved from LCD TVs to its Neo QLED displays, and Quantum Dot-powered OLED displays, and has improved its matte display technologies on its Lifestyle TVs that are also used to display stunning artworks when not being used as traditional televisions, and which offer dramatically reduced reflections, making for an even more pleasant viewing experience, which we discussed in the video interview above.
Samsung also has its own OLED technologies that compare very favourably to top-end competitor OLED panels, with those traditional OLED panels using a white pixel showing green tinges in bright scenes compared to Samsung’s top-end OLED panel, which showed the same scene with greater brightness, detail and colour accuracy.
Samsung also now offers the ability to calibrate select Samsung TV panels with select top-end smartphones. Doing so via a PC connected to the phone, which is positioned on a tripod in front of the compatible Samsung TV dramatically improves the colour balance and richness of the TV customised to the room the TV is located in, with saves the time and expense of getting in a professional TV calibrator – and it is something that is easy to do.
Samsung takes its TV range very seriously, and while all top-end brands would no doubt we working hard to also advance the state of the art, Samsung’s efforts have clearly resonated with consumers globally and have set them apart from competitors in sales and popularity, and these continual advancements explain why the newest TV tech is valued at a premium, because it really does make a difference to the experience at home.
They also give a clear reason why upgrades every few years deliver big improvements.
An example from my own life is of an LCD TV from 2013 from a competitor brand that just doesn’t deal well when people are wearing clothes on screen with various patterns – there’s a kind of moire effect that is impossible to ignore.
I’ve haven’t seen that effect on modern TVs, and actually haven’t seen it since the CRT days when some of those old fashioned boxy TVs would do weird things at times when certain patterers were display on screen, but with this particular TV being a decade old and being made smarter by an Amazon Fire Stick, I think it might be even something in the signal the Fire Stick is sending over HDMI, because I don’t see those weird effects when watching regular TV.
Obviously modern TVs won’t have this issue, with Samsung’s built-in Tizen Smart TV OS also better, smoother and more fully featured than it has ever been. You can even find this OS in some third party TVs sold at certain supermarkets, but if you want the complete package… well, you know who offers it.
Here’s a summary of the topics I spoke about with Aaron McNamara, Head of Product – AV, Samsung Electronics Australia, after which is the video I filmed at Samsung Australia’s 2023 TV launch, featuring Sam Winkler, the company’s National Training Manager, is embedded – please read on, and watch!
- In the video interview above, I started by introducing Aaron and welcoming him to the program.
- Aaron then explained Samsung’s matte display innovations, and how their newest Lifestyle range of TVs features this improved technology, which is an advancement over the previous anti-glare tech in use.
- We then discussed why OLED displays with a white pixel display a green tinge on certain bright light scenarios, such as explosions, Samsung’s Quantum Dot powered OLED displays don’t have this issue.
- Next, Aaron shared information about Samsung Display, the separate division of Samsung that makes screens, and how it is Samsung is able to continuously innovate.
- After this came a discussion about TV calibration, which is becoming increasingly popular, but in its traditional form is expensive with delays in getting the work done. We learn about Samusng’s calibration system which uses the SmartThings app, select smartphones and a PC to let people calibrate select Samsung TVs in their own homes.
- Aaron shared more information we needed to know about Samsung’s display prowess, as well as sharing the biggest TVs Samsung is selling this year – which goes all the way up to 98-inches, while there is a way to display up to a whopping 130-inches in sizes.
- I then asked Aaron to share memories of his first PC, the first flat screen TV he remembers owning, great advice he has received in life, and his final message to viewers and readers.
So, please watch the video interview above, and below, you’ll find the video I filmed with Sam Winkler, Samsung’s National Training Manager, just a couple of months ago at the Samsung 2023 AV launch!
