From fully wireless TVs, through to TVs that that are beautiful to look at as and watch, alongside the brightest and most colourful OLEDs yet, which can be paired with fantastic sound bars, right through to a TV that can go from flat to curved and back, you can read about LGs new TVs elsewhere, but the videos of the two full launch events are definitely worth watching!
It is 10 years since LG unveiled OLED unto the world, and in that time, LG has not only maintained its OLED leadership, but has grown it tremendously.
LG Australia now offers even better OLED evo panels on top of the “regular” OLED displays, alongside QNED models, the new completely wireless LG StanbyME portable TV, and the new 97-inch m3 display which has all of its brains in a separate wireless box, with the massive 97-inch TV itself only needing to be plugged into power.
Indeed, its 33 new TV models and four new sound bars are a very fitting way to mark LG’s decade of global LG OLED technology leadership. As you’ll see in the videos and text below, the company’s latest TVs proudly boast smart upgrades, innovative technologies and unique form factors that cater to all consumers – these models really are LG’s most innovative, intuitive and personalised range yet.
Designed around the new LG Home Entertainment global vision, unveiled earlier this year at CES 2023, LG is offering a screen experience that fits all consumer tastes and lifestyles, so that anyone can enjoy high-quality LG home entertainment – web a next-gen WebOS user interface and experience making things even easier.
Also, like Samsung with its support of Office 365, LG goes one further and also supports Google’s office suite in addition to Office 365. Certainly, if Samsung supports it too, it didn’t make that clear in its event, but LG did, which is great for choice.
So, in this article there are three full videos – plus all the info shared by LG.
The first is my short video interview with Tony Brown, the Home Entertainment Marketing Manager at LG Australia.
Immediately following that is the presentation LG gave to the design and lifestyle industry media, which also features Lucy Glade-Wright, a designer, and the founder and director of Hunting for George, speaking about the latest design trends we need to know.
There are also great presentations from other LG Australia staff members, including the always impressive Thomas Baker, whose skill as a technical expert and product trainer is legendary.
So, without further ado, here we go!
Here now is the presentation LG gave to the design and lifestyle industry media, which also features Lucy Glade-Wright, a designer, and the founder and director of Hunting for George, speaking about the latest design trends we need to know.
A third video, a little further below, is the one given to the technology journalists of Australia, which features more technical details and a range of questions the media (in my afternoon session) asked, which also naturally features comments and questions by me, too.
But first, here’s some of the detail shared by LG on this launch:
2023 marks a decade of global LG OLED technology leadership, with the company’s latest TVs boasting smart upgrades, innovative technologies and unique form factors that cater to all consumers. Designed around the new LG Home Entertainment global vision, LG is offering a screen experience that fits all consumer tastes and lifestyles, so that anyone can enjoy high-quality LG home entertainment.
Tony Brown, Marketing Manager for Home Entertainment at LG Electronics Australia commented on the arrival of the 2023 range: “At LG, we are committed to continuous innovation across our home entertainment products and our 2023 TV range is no exception. And as our technologies have evolved, so has the role of the TV in Australian homes. Whether it be the hub where people gather for the latest sporting match, game or movie, or a statement piece positioned to impress invited guests, this year we are providing a television for every consumer.
“Through our leadership across technology, design and personalised experiences, we are excited to offer Australians a TV range in a variety of form factors with personalised features and improved functionality. This year marks a milestone moment for us, and we are proud to have provided premium entertainment experiences to Australian homes over the last decade.”
Here is the third video, featuring a lot more technical detail and showing more models that the design and lifestyle video above. If you’re a true tech fan, this is the one you want to watch (but the others are also fantastic and have different content!):
10 Years of LG OLED Innovation
Demonstrating continued innovation in OLED technology, and backed by a decade of global market leadership, LG has introduced 15 new OLED models in 2023, led by the flagship LG OLED evo G3 series and the exciting innovation of LG SIGNATURE OLED M TV.
The 97-inch LG SIGNATURE OLED M is the world’s first TV with Zero Connect technology. The wireless TV comes with a separate Zero Connect box that can send 4K video and audio signals at 120Hz, allowing users to enjoy superior TV content with more design freedom. For added convenience, the Zero Connect box comes with multiple ports to plug in commonly used HDMI devices, connecting with compatible sound bars, and is voice recognition enabled. To blend with home interiors, the LG SIGNATURE OLED M enables users to minimise the clutter of unsightly cables, while the ultra slim panel complements premium homes. When wall-mounted, the LG SIGNATURE OLED M rests flat to the wall and blends effortlessly.
The LG TV model with the most significant upgrade in 2023 is the OLED evo G3 TV. Available in sizes from 55- to 83-inches, the G3 features the company’s latest Alpha9 Gen 6 AI Processor, which integrates AI-assisted deep learning technology to deliver high-quality picture and sound. Combined with Brightness Booster Max technology, which incorporates brand-new Light Control Architecture and light-boosting algorithms to increase average and peak luminance,2 and an OLED evo panel, the new G3 delivers the company’s brightest ever 4K OLED picture for realistic images on screen with greater clarity and detail.
AI Picture Pro offers improved upscaling for clearer images, and includes OLED Dynamic Tone Mapping Pro. This splits pictures into 20,000 blocks to detect the darkest and brightest areas and deliver precision HDR optimisation, increasing users’ sense of immersion. The application of Super Anti Reflective technology reduces visual distractions, such as light glare and reflections, so that users can focus on what is on screen, even in a brightly lit environment.
For an enhanced entertainment experience, LG AI Sound Pro provides virtual 9.1.2 surround sound from the TVs built-in speakers. Finally, the LG G3 OLED evo TV features One Wall Design, leaving minimal visible gap when wall mounted, to blend into living spaces. Customers have the freedom to display the G3 on a Pedestal Stand, which is also included with purchase.
Personalised Entertainment Experiences
In 2023, LG has also introduced the all-new ‘Home webOS’ that offers convenience and customisation options. New Quick Cards providing access to content and services within different categories are grouped into Home Office, Gaming, Music and Sports. The Home Office Card transforms the LG TV into a workstation by accessing cloud-based virtualisation solutions, such as Windows 365 and Google Drive and via the Gaming Card, users have a gateway straight from the home screen to access services such as GeForce NOW, Twitch and YouTube. The Music card provides quick access to a variety of major music streaming services such as TIDAL and Spotify, and the Sports card serves real-time updates and alerts to help users stay up to date with sports leagues and teams, including Australian sporting codes – AFL and NRL.
Other features that have joined the 2023 TV range include AI Concierge, which provides a selection of keywords for browsing trending content. It also suggests useful settings, options and modes, including the Family Care setting, Eye Comfort mode and Multi-View mode (inputs displayed as Picture in Picture or Side by Side), clock setting, Bluetooth speaker connection, and mute sound, for customising the viewing and user experience.
Complementing the home entertainment experience is seamless TV and sound bar integration. When paired, compatible LG TVs and compatible sound bars leverage WOW Orchestra, which utilises every audio channel across both products to create stronger, more immersive sound. The convenient WOW Interface makes it possible to control sound bar settings via the TV the Home Dashboard.
What’s more, Dolby Vision IQ and Dolby Atmos remain in LG TVs in 2023. The features intelligently adjust picture and audio to deliver bright images, intense colour and contrast and rich audio, based on the content and lighting conditions of the room.
For avid gamers, LG has expanded the cloud gaming experience by adding 4K support for NVIDIA GeForce NOW across the 2023 TV range. Users can now enjoy gaming on GeForce NOW at 4K 60 frames per second resulting in more realistic and dynamic visuals as real-time gameplay is delivered straight from the cloud.
Game Optimiser also returns to 2023 LG OLED TVs, allowing users to quickly select and switch between game-genre display presets, and other gaming specific features. G-SYNC Compatible, FreeSync Premium and HDMI-VRR with HGiG are easily accessible from the Game Optimiser. Gamers can also benefit from Game Dashboard, an overlay menu that allows users to quickly access controls and display setting information.
Design leadership converges with technology – LG Lifestyle TV Range
LG has expanded its 2023 Lifestyle TV range introducing new form factors to Australian consumers. Led by the flagship LG OLED G3, the lifestyle range features the design focused LG Objet OLED models – Posé and Easel – as well as the unique LG StanbyME portable screen and the flexible OLED display, LG OLED Flex.
The Objet models – Posé and Easel – go beyond a regular TV, becoming part of the users’ space by offering a blend of innovation and design. LG Posé features an LG OLED evo panel and Alpha9 Gen 5 AI Processor, which work together with Brightness Booster Max technology to deliver more vibrant and clearer images. The sleek cable and accessory organiser keep entertainment devices neat and tidy at the back of the TV, and when not in use, the TV can transform into a frame via the LG Gallery Mode function.
LG Objet Easel offers a unique form factor with its versatile and modern design plus fabric cover. Created by Danish textile innovator, Kvadrat the cover is available in Kvadrat Beige and blends seamlessly with modern home décor. Using the LG Magic Remote, users can raise or lower the fabric to partially cover the display to only see a curated selection of lifestyle functions. Or by lowering the cover completely, users can experience a full and immersive viewing experience on the 65-inch LG OLED evo screen, enhanced by the 80W, 4.2-channel sound system.
LG StanbyME is a portable screen that features a 27-inch FHD touch LED screen,8 and rechargeable battery. With five wheels hidden in the base, LG StanbyME is a wireless solution that users can move from room to room. Featuring near field communication technology (NFC) compatibility users can mirror content from an NFC enabled device (phone, tablet or laptop) via the LG ThinQ app, by tapping the device against the NFC logo on the back of the screen. Offering multiple adjustment options, the screen can rotate up to 180°, swivel to 130°, tilt to 50°, and move vertically by 20cm.
LG OLED Flex boasts a bendable 42-inch OLED screen, that can go from completely flat to curved (900R) and in between, along 20 incremental settings. Designed for avid gamers or those who enjoy new levels of cinematic immersion, the OLED Flex supports Dolby Vision gaming at 4K 120Hz and includes HDMI 2.1 features including Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM). Allowing users to experience fast moving content at high resolutions and smooth synchronised audio and graphics, the TV is also G-SYNC compatible and features AMD FreeSync meaning users can enjoy gaming without experiencing tearing, stuttering or input lag for an immersive and realistic experience. Whether leaning into work or a game, or watching a movie, users can adjust the height, tilt and even resize the image in the screen from 42-inches to 32- and 27-inches. The LG OLED Flex also features a built-in microphone with noise cancellation and 40W front-firing speakers with 2.2 channel surround sound and Dolby Atmos.
Seamless Connectivity
In 2023, LG has continued to build its TV processing capabilities with improved connectivity and access to content that Australians know and love.
Delivering an intuitive AI experience, the LG ThinQ AI platform allows users to use natural language commands for control of simple TV functions and settings and seamlessly find content. Additionally, LG ThinQ AI TVs combined with Google Assistant and Amazon Alexa provide new levels of convenience and control to the user. With these two platforms built-in, daily tasks and information can seamlessly be accessed and users can control compatible smart home devices including lighting, appliances and much more.
For content viewing, LG has made it easy for users to access a wide range of content in 2023, with the integration of newly added streaming services and catch-up TV apps in 2023, including Paramount+, 10 Play and TikTok. Returning to 2023 LG TVs is Disney+, Stan, Amazon Prime, Netflix, Apple TV+, Foxtel, BINGE, Kayo and Optus Sport, offering users a plethora of content at their fingertips. Easily accessed through the new webOS Home interface using the LG Magic Remote, the built-in apps provide users the ability to subscribe to and stream a wide range of available content.
Big Screen Entertainment – LG QNED TVs
LG QNED is the company’s premium LED TV that combines the advanced LED TV technologies on the market, Quantum Dot and NanoCell. Integrating both Quantum Dot and NanoCell technologies, LG QNED MiniLED TVs feature hundreds of dimming zones and mini LEDs, delivering more precise control of brightness, deeper blacks and ultra-high contrast ratio.
The 2023 QNED TV range comes in sizes from 55- to 86-inches in 4K resolution. New to the line-up this year is improved contrast expression, thanks to QNED Million Grey Scale Block Dimming technology, one million, dynamic gradations can be achieved, elevating the entertainment experience.
The LG QNED MiniLED TV range brings sporting action to life, bringing the atmosphere and excitement of entertainment content to Australian homes.
