In September 2024, Chairman, author, multi-award winner and entrepreneur for impact, Shane Muller, launched his new book, “Your Unique Edge”, and the full event video is available to watch below.
Shane Muller said the launch of his new book. “Your Unique Edge™: Living Your Masterpiece” was a multi-faceted event that was “a little risky, as we had so much to announce (some being: a few personal milestones, the launch of the book, InspED, celebrating 25 years of OBT (very humbling), a 5-year update from some announcements made then, progress updates on Secure My Digital and the amazing work we’re doing with Safe Watch).”
Shane added in an email following the event: “I trust you were able to catch the spirit of what we’re focused on and left with a positive impact on yourself.
“I would truly love to hear back from you and see how we can continue to collaborate and make change happen together.
“I hope you believe and then later feel like you ARE a Masterpiece!“.
Here is the launch event in full:
The description of “Your Unique Edge” at Amazon is as follows:
“Your Unique Edge™ – Living Your Masterpiece, written by Shane Muller, is a transformative book crafted for those who yearn to break free from societal pressures and embrace their genuine selves. Shane is a passionate advocate for empowerment and a business entrepreneur, and his book will guide you on a journey of self-discovery, helping you celebrate your uniqueness and unlock your full potential.
“Embrace your individuality, overcome self-doubt, and cultivate self-acceptance. Find the courage to break free from expectations and unleash your creative potential. Discover your passions and transform challenges into stepping stones for growth. Build sincere relationships based on your true self.
“With insightful exercises, inspiring stories, and practical advice, Your Unique Edge™ – Living Your Masterpiece will empower individuals of all ages and walks of life to discover a life that aligns with their real selves. Say goodbye to conformity and step into a life that reflects the masterpiece within you. Embrace your unique edge and live a life that is truly you.”
More information is available at the InspED site here.
Shane would also love for you to check out Safe Watch, which he says is “something that WILL impact you or someone very close to you,” and he asks that you please download the app and please reply to him “to help you start to build your village and I’ll ask my amazing team to help you with that.”
Please watch the launch event above, it was definitely a memorable night, with Shane’s hope “that it left an imprint on you that would last your lifetime!”
An AI generated summary of the event is as follows:
Shane Muller launched his book “Your Unique Edge” at an event celebrating OBT’s 25th anniversary. The launch covers Shane’s personal journey, the establishment of the Destiny Foundation, and its four impact objectives. Shane emphasizes the importance of embracing one’s uniqueness and the value of both positive and negative experiences in shaping an individual. The talk also touches on business longevity, the need for constant reinvention, and Shane’s goal to impact 100 million lives through various initiatives including SafeWatch and INSPED.
Takeaways
- Shane Muller launched his book “Your Unique Edge”
- The event celebrated OBT’s 25th anniversary
- Shane’s parents immigrated to Australia 36 years ago
- Shane established the Destiny Foundation in 2001
- The Destiny Foundation has four impact objectives
- Shane launched SafeWatch, an app for mental wellness
- INSPED was launched to address learning differences
- Shane is working on Secure My Digital for ransomware protection
- OBT started in a garage with minimal funding
- Shane aims to impact 100 million lives through the Destiny Foundation
Highlights
- “Witnessing my father’s sacrifice and willingness to step down from a position of prestige to provide us with a chance at a better life has had a profound impact on me.”– Shane Muller’s father 《Your Unique Edge book》
- “We can actually use and channel anything, even something horrific and negative. We can channel that and actually make a positive difference out there in the world.”– Shane Muller
- “Every person, I believe, is unique. And that’s my goal with the book. And my ultimate goal is when people end up going through this, that they will be able to see themselves and go, wow, this is really a masterpiece. As in, I am a masterpiece.”– Shane Muller
- “The world will miss out, if you don’t leave your masterpiece. Not just the good, your bad crap that you’ve gone through helps put spice into the dish that shapes you. That’s unique.”– Shane Muller
- “He who saves one life saves the world entire.”– Shane Muller 《Movie about Oskar Schindler》
- “I genuinely believe if people are able to see themselves as special it’ll put them on a different slipstream they’ll actually get onto a slipstream.”– Shane
- “Impact worth, that pays eternal dividends. That would be contemplated on a deathbed, not net worth.”– Shane
- “It’s okay, I’ve learned, that if you’re going through a tough time, these tough times give you some amazing spice to your life.”– Shane
Chapters & Topics
The Destiny Foundation’s Impact Objectives
The Destiny Foundation, established by Shane Muller in 2001, has four main impact objectives aimed at making a positive difference in various aspects of society.
- Keypoints
- Increase the value of the family unit
- Make a difference in children’s lives
- Support single mothers
- Create programs to support abuse survivors
- Explanation
The Destiny Foundation aligns with NGOs like Compassion Australia to achieve its goals. It aims to impact 100 million lives over multiple generations.
- Examples
The Destiny Foundation has aligned with Compassion Australia, an NGO with the motto “helping kids from the womb to the workforce”.
- Compassion Australia focuses on providing emotional, spiritual, and health support to children
- The goal is to help children grow up to be leaders in their communities
Business Longevity and Reinvention
Shane Muller discusses the challenges of maintaining a business for over a decade and the importance of reinvention.
- Keypoints
- Lasting more than a decade in business requires constant reinvention
- Staying constant is not an option for long-term business success
- The ability to reinvent and work around challenges is crucial
- Explanation
Shane attributes OBT’s 25-year success to the ability to reinvent the business and adapt to changing circumstances.
Embracing Personal Uniqueness
The concept that each individual is unique and that this uniqueness is valuable and should be embraced rather than changed to fit others’ expectations.
- Keypoints
- Recognizing one’s own uniqueness
- Accepting oneself as they are
- Understanding that uniqueness gives one an edge
- Viewing oneself as a masterpiece
- Explanation
Shane Muller emphasizes that each person is unique and that this uniqueness is what gives them their edge. He encourages people to accept themselves as they are, rather than trying to change to meet others’ expectations. This self-acceptance and recognition of one’s uniqueness is portrayed as a key to personal fulfillment and success.
- Examples
Shane takes a week-long retreat every year where he isolates himself from technology and human contact. This practice allows him to face his thoughts and gain insights into his unique self.
- Isolation from external influences allows for deep self-reflection
- Facing one’s thoughts without distractions can lead to personal insights
- The retreat process inspired the chapters of Shane’s book
- This practice demonstrates the value of taking time to understand and accept oneself
- Considerations
- Recognize that both positive and negative experiences contribute to one’s uniqueness
- Understand that changing oneself to meet others’ expectations can diminish personal value
- Appreciate that personal uniqueness can be a source of strength and success
- Special Circumstances
- If encountering self-doubt or pressure to conform, how should one reinforce their sense of uniqueness and self-worth?
- If struggling to identify personal unique traits, how should one engage in self-discovery and reflection?
The Importance of Self-Worth and Uniqueness
Understanding and embracing one’s unique qualities and self-worth is crucial for personal growth and success. This concept emphasizes the value of recognizing individual strengths and experiences rather than comparing oneself to others.
- Keypoints
- Everyone is created for a particular purpose
- Comparing oneself to others is detrimental to self-worth
- Unique experiences, even difficult ones, add value to an individual
- Surrounding oneself with supportive people who instill hope is beneficial
- Explanation
The speaker emphasizes that each person is unique and has something special to offer. He suggests that recognizing and embracing this uniqueness can lead to a more fulfilling life and greater success. The concept is based on the idea that even difficult experiences contribute to a person’s unique perspective and abilities.
- Examples
The speaker discusses his own experiences of leaving home at a young age and associating with various circles of people, including some potentially dangerous ones. Despite the challenges and lack of direction, he managed to find his way and create successful businesses.
- The speaker faced significant challenges in his youth, including running away from home and associating with questionable individuals
- Despite these challenges, he was able to navigate through different experiences without succumbing to negative influences
- He used these diverse experiences as a learning opportunity, similar to traveling the world
- This background ultimately contributed to his unique perspective and ability to create successful ventures
- Considerations
- Recognize that comparing yourself to others can be detrimental to self-worth
- Understand that difficult experiences can contribute positively to personal growth
- Surround yourself with people who instill hope and support your growth
- Focus on your unique qualities and purpose rather than trying to emulate others
- Special Circumstances
- If encountering periods of self-doubt or low self-worth, how should it be addressed? Remind yourself of your unique purpose and seek support from others who can help uplift you.
- If facing challenges that seem overwhelming, how should it be addressed? Try to view these challenges as experiences that will contribute to your unique perspective and abilities in the future.
Please watch the launch of “Your Unique Edge” above!
