Amazon held its re:Invent conference this week in Las Vegas, and has unveiled Q, its new AI-powered chatbot for businesses, designed to interact, generate content, understand specific business needs, and it has a solid foundation of business training – more than 17 years of knowledge from Amazon running its Amazon Web Services cloud service. What else is Amazon promising Q can do?

The keynote from Amazon Re-Invent is below, and if you press play you are taken right to the section, at the 1 hour and 27 minute mark, that talks specifically about Amazon Q, billed as “A generative AI-powered assistant for work that is tailored to your business”, with the full keynote embedded at the end of this article.

As TechCrunch reports, Q integrates with various apps and learns about a business’s structure, concepts, and product names. Furthermore, beyond answering questions, Q can generate content like blog posts and perform actions through plugins.

The OpenTools newsletter, which is worth a free subscription to, describes Q’s abilities this way:

  • Q possesses the ability to generate or summarize various forms of content, including blog posts, press releases, and emails. It can even undertake actions on behalf of users through a series of configurable plugins.
  • It can tackle connectivity issues, meticulously analyzing network configurations to identify and address underlying problems.
  • The bot is also capable of helping users write plans and instructions for adding new features to software or making changes to the code.
  • To minimize errors, it ensures that users review its proposed actions before execution and provides links to relevant information for verification. It has a strong technical backing to avoid hallucination.
  • Social media along with the AI community has reacted positively to this development. The chatbot starts at $20 per year and is now in full public preview.

Q will cost from US $20 per user, and will seamlessly worth with apps and software such as SalesForce, ZenDesk, Gmail and many more.

With the use of AI in the enterprise ramping up just as quickly in business as it is for consumers, with BMC Software, Aera Technology, Google, Microsoft, ChatGPT itself and many others in this space. the promise that the best is yet to come is being delivered thanks to technology, although we need to hold Amazon and others to their word when they say they are developing all of this AI responsibly, because AI needs to be humanity’s partner, not our digital master or God.