Apple’s new holiday ad was shot on iPhone 15 and edited on MacBook Air, once again showing the company puts its hardware, software and money where its mouth is, with the ad, and its behind the scenes video, worth watching
You can watch the ad here:
Apple says: “Creativity has the power to change how we see each other and the world. Sometimes, seeing things through a new lens can make all the difference. You make the holidays. Stop-motion was shot on iPhone 15 Pro Max and edited on MacBook Air.”
Here’s the behind the scenes video:
The creator behind this ad was Anna Mantzaris, a filmmaker commissioned by Apple to create this holiday ad. She tells a bit more about her processor of making this short film:
“I feel like stop-motion is like my language. For me, that gives me a lot of freedom in how I can tell a story. This was my first time shooting on an iPhone, and it’s been really interesting to see what it could do! I was very happily surprised that it could actually shoot in 48MP and it would shoot RAW files. It’s important to have because you want to capture all of the details of the sets, and it’s quite cool that it’s possible on your phone.
“So, on set, we were using a MacBook Air and the Dragonframe software. That is the way I always work and shoot my films, so the phone was able to work with our usual process. It’s been a pleasure working with Apple to bring this film to life,” Mantzaris concluded.
